Full Job Description
Digital Content Strategist
Company Overview
Welcome to Innovative Solutions by Amazon. As a leading force in e-commerce and technology, Amazon continually pushes boundaries to enhance the customer experience while maximizing business efficiencies. We are focused on crafting impactful narratives and new digital experiences that resonate with our diverse audience.
Located in the vibrant city of Daytona Beach, Florida, we pride ourselves on our innovative and collaborative work environment. Our team thrives on diversity, creativity, and a shared passion for using technology to empower individuals and businesses alike. Here, you’ll be at the forefront of shaping our digital presence and driving strategic initiatives that make a real difference.
Position Overview
We are in search of a talent-driven digital content strategist to join our dynamic team. The ideal candidate will blend creativity with analytical insights to develop and execute compelling content strategies across digital platforms. Your role will focus on optimizing customer engagement, improving brand visibility, and ensuring that our messaging aligns seamlessly with our business objectives.
Primary Responsibilities
- Develop, implement, and manage data-driven content strategies that elevate Amazon's brand presence in the digital arena.
- Conduct thorough market research and competitor analysis to identify trends, gaps, and opportunities for content creation.
- Collaborate with cross-functional teams, including marketing, design, IT, and sales, to execute integrated campaigns that enhance customer engagement.
- Create and oversee a content calendar that schedules all aspects of content production and prompts timely publication across various channels.
- Craft high-quality, SEO-optimized content, including blog posts, social media updates, newsletters, and product copy that resonate with target audiences.
- Utilize analytics tools to measure the effectiveness of content strategies, providing insights and actionable recommendations for improvement.
- Maintain brand voice consistency while tailoring content for different platforms and audience segments.
- Stay abreast of industry trends and emerging technologies to keep our content strategies at the cutting edge.
- Engage with customers through various digital touchpoints, listening to feedback and leveraging it to enhance future strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- At least 3-5 years of experience in digital content strategy or a related role.
- Strong understanding of SEO, web analytics, social media, and digital marketing strategies.
- Exceptional writing and editing skills with a keen eye for detail.
- Ability to think strategically while also being detail-oriented.
- Proven ability to manage multiple projects with varying deadlines.
- Excellent interpersonal skills with the ability to work collaboratively in a team environment.
- Familiarity with content management systems and social media platforms.
Why Join Us?
At Innovative Solutions by Amazon, we believe in fostering a culture of growth and learning. We offer our employees a competitive salary, comprehensive benefits packages, and opportunities for advancement within our global organization.
Benefits Include
- Healthcare, dental, and vision insurance.
- 401(k) retirement plan with employer matching.
- Paid vacation and sick leave.
- Flexible work hours and the possibility of remote work.
- Ongoing professional development and training.
- Access to cutting-edge technology and resources.
- Employee discounts on a huge variety of products and services.
Diversity and Inclusion
We are committed to creating an inclusive environment for all employees and actively encourage applicants from diverse backgrounds. At Innovative Solutions by Amazon, we empower everyone to confidentially be themselves and contribute their unique experiences to our collective success.
How to Apply
If you’re passionate about creating impactful digital experiences and have a track record of strategic thinking, we want to hear from you! Please submit your application including your resume, a cover letter detailing your relevant experience, and a portfolio of your work that demonstrates your capabilities as a digital content strategist.
Your journey towards a rewarding career in digital content strategy starts here in the beautiful city of Daytona Beach, FL. Join us at Innovative Solutions by Amazon, and let’s shape the future of digital marketing together!